{
  "key": "copywriting-brief-form",
  "slug": "copywriting-brief-form-template",
  "name": "Copywriting Brief Form",
  "category": "project-briefs",
  "summary": "Help a writer understand the reader, offer, and evidence for a writing assignment.",
  "priority": "P1",
  "seo": {
    "title": "Copywriting Brief Form Template",
    "description": "Help a writer understand the reader, offer, and evidence for a writing assignment. Try the editable template and form preview.",
    "primaryKeyword": "copywriting brief form template",
    "secondaryKeywords": [
      "copywriting brief questionnaire template",
      "copywriting brief form example"
    ],
    "intent": "Find and customize a ready-to-use form",
    "basis": "Editorial search intent informed by official template catalogs; search volume and difficulty not measured."
  },
  "content": {
    "introduction": "Start with the questions below, then adapt them to your own process. Link to approved evidence and identify claims that need review before a writer turns them into persuasive copy.",
    "whenToUse": "Turn an initial idea into a brief that a creative or delivery team can act on. Use this version when you need to help a writer understand the reader, offer, and evidence for a writing assignment.",
    "customizationTip": "Link to approved evidence and identify claims that need review before a writer turns them into persuasive copy.",
    "beforePublishing": "A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts.",
    "steps": [
      "Replace the introduction with your own context for copywriting brief.",
      "Link to approved evidence and identify claims that need review before a writer turns them into persuasive copy.",
      "Check required questions, remove information you do not need, then test the form on a phone.",
      "Publish a copy and share its link or embed it on your page."
    ],
    "faqs": [
      {
        "question": "What does this copywriting brief form collect?",
        "answer": "It includes content format, who is the reader, what is the main offer, which proof points can be used. Every question can be edited before you publish."
      },
      {
        "question": "What should I customize before sharing it?",
        "answer": "Link to approved evidence and identify claims that need review before a writer turns them into persuasive copy."
      },
      {
        "question": "What happens after someone submits it?",
        "answer": "A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service."
      }
    ]
  },
  "document": {
    "schemaVersion": 1,
    "title": "Copywriting Brief",
    "description": "Help a writer understand the reader, offer, and evidence for a writing assignment.",
    "category": "Project inquiries & briefs",
    "theme": "quiet",
    "accent": "forest",
    "submitLabel": "Send request",
    "thankYouTitle": "Your request has been received",
    "thankYouBody": "Your response has been recorded. The organizer will review it and follow up if needed.",
    "fields": [
      {
        "id": "name",
        "type": "text",
        "label": "Your name",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "email",
        "type": "email",
        "label": "Email address",
        "description": "Used to respond about this request.",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "content-format",
        "type": "select",
        "label": "Content format",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [
          "Website",
          "Email sequence",
          "Article",
          "Sales page"
        ],
        "condition": null
      },
      {
        "id": "who-is-the-reader",
        "type": "textarea",
        "label": "Who is the reader?",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "what-is-the-main-offer",
        "type": "textarea",
        "label": "What is the main offer?",
        "description": "",
        "placeholder": "",
        "required": false,
        "options": [],
        "condition": null
      },
      {
        "id": "which-proof-points-can-be-used",
        "type": "textarea",
        "label": "Which proof points can be used?",
        "description": "",
        "placeholder": "",
        "required": false,
        "options": [],
        "condition": null
      },
      {
        "id": "what-action-should-the-reader-take",
        "type": "textarea",
        "label": "What action should the reader take?",
        "description": "",
        "placeholder": "",
        "required": false,
        "options": [],
        "condition": null
      }
    ],
    "layout": "classic",
    "firstStepTitle": "Your details",
    "workflow": {
      "notify": false,
      "recipient": "",
      "confirmation": false
    }
  },
  "reviewedAt": "2026-10-22",
  "related": [
    "project-inquiry-form-template",
    "creative-brief-form-template",
    "website-design-brief-form-template"
  ]
}