{
  "key": "brief",
  "slug": "creative-brief-form-template",
  "name": "Creative Brief Form",
  "category": "project-briefs",
  "summary": "Align a creative team on the message and audience behind a campaign.",
  "priority": "P1",
  "seo": {
    "title": "Creative Brief Form Template",
    "description": "Align a creative team on the message and audience behind a campaign. Customize this creative brief form, try the preview, and publish your own version.",
    "primaryKeyword": "creative brief form template",
    "secondaryKeywords": [
      "creative brief questionnaire template",
      "creative brief form example"
    ],
    "intent": "Find and customize a ready-to-use form",
    "basis": "Editorial search intent informed by official template catalogs; search volume and difficulty not measured."
  },
  "content": {
    "introduction": "Align a creative team on the message and audience behind a campaign. This template gives the respondent a focused set of questions and gives your team a consistent starting point for review.",
    "whenToUse": "Turn an initial idea into a brief that a creative or delivery team can act on. Use this version when you need to align a creative team on the message and audience behind a campaign.",
    "customizationTip": "Add one decision maker and define what a successful creative review should resolve before the team produces concepts.",
    "beforePublishing": "A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts.",
    "steps": [
      "Replace the introduction with your own context for creative brief.",
      "Add one decision maker and define what a successful creative review should resolve before the team produces concepts.",
      "Check required questions, remove information you do not need, then test the form on a phone.",
      "Publish a copy and share its link or embed it on your page."
    ],
    "faqs": [
      {
        "question": "What does this creative brief form collect?",
        "answer": "It includes brand or project name, what is the purpose of this project, who is it for, a reference you love. Every question can be edited before you publish."
      },
      {
        "question": "What should I customize before sharing it?",
        "answer": "Add one decision maker and define what a successful creative review should resolve before the team produces concepts."
      },
      {
        "question": "What happens after someone submits it?",
        "answer": "A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service."
      }
    ]
  },
  "document": {
    "schemaVersion": 1,
    "title": "Your next chapter starts here.",
    "description": "Tell us where you are and where you’d like to go.",
    "category": "Project inquiries & briefs",
    "theme": "cover",
    "accent": "forest",
    "submitLabel": "Send my response",
    "thankYouTitle": "Thank you. You’re all set.",
    "thankYouBody": "Your response has been received. We appreciate you taking the time.",
    "fields": [
      {
        "id": "name",
        "type": "text",
        "label": "Your name",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "email",
        "type": "email",
        "label": "Email address",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "brand",
        "type": "text",
        "label": "Brand or project name",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "purpose",
        "type": "textarea",
        "label": "What is the purpose of this project?",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "audience",
        "type": "textarea",
        "label": "Who is it for?",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "inspiration",
        "type": "url",
        "label": "A reference you love",
        "description": "",
        "placeholder": "",
        "required": false,
        "options": [],
        "condition": null
      }
    ],
    "layout": "classic",
    "firstStepTitle": "Your details",
    "workflow": {
      "notify": false,
      "recipient": "",
      "confirmation": false
    }
  },
  "reviewedAt": "2026-10-22",
  "related": [
    "project-inquiry-form-template",
    "website-design-brief-form-template",
    "logo-design-brief-form-template"
  ]
}