{
  "key": "feedback",
  "slug": "customer-feedback-form-template",
  "name": "Customer Feedback Form",
  "category": "customer-feedback",
  "summary": "Learn what worked for a customer and what the team should improve next.",
  "priority": "P2",
  "seo": {
    "title": "Customer Feedback Form Template",
    "description": "Learn what worked for a customer and what the team should improve next. Customize this customer feedback form, try the preview, and publish your own version.",
    "primaryKeyword": "customer feedback form template",
    "secondaryKeywords": [
      "customer feedback questionnaire template",
      "customer feedback form example"
    ],
    "intent": "Find and customize a ready-to-use form",
    "basis": "Editorial search intent informed by official template catalogs; search volume and difficulty not measured."
  },
  "content": {
    "introduction": "Learn what worked for a customer and what the team should improve next. This template gives the respondent a focused set of questions and gives your team a consistent starting point for review.",
    "whenToUse": "Ask focused questions that turn a customer experience into an actionable improvement. Use this version when you need to learn what worked for a customer and what the team should improve next.",
    "customizationTip": "Use one main experience question and a specific improvement prompt so the team can act on comments.",
    "beforePublishing": "Keep optional contact details separate from feedback and explain who will review responses.",
    "steps": [
      "Replace the introduction with your own context for customer feedback.",
      "Use one main experience question and a specific improvement prompt so the team can act on comments.",
      "Check required questions, remove information you do not need, then test the form on a phone.",
      "Publish a copy and share its link or embed it on your page."
    ],
    "faqs": [
      {
        "question": "What does this customer feedback form collect?",
        "answer": "It includes how was your experience, what worked well, what could we do better. Every question can be edited before you publish."
      },
      {
        "question": "What should I customize before sharing it?",
        "answer": "Use one main experience question and a specific improvement prompt so the team can act on comments."
      },
      {
        "question": "What happens after someone submits it?",
        "answer": "Keep optional contact details separate from feedback and explain who will review responses. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service."
      }
    ]
  },
  "document": {
    "schemaVersion": 1,
    "title": "How did we do?",
    "description": "Your feedback helps us improve. We’d love to hear it.",
    "category": "Customer feedback",
    "theme": "paper",
    "accent": "plum",
    "submitLabel": "Send my response",
    "thankYouTitle": "Thank you. You’re all set.",
    "thankYouBody": "Your response has been received. We appreciate you taking the time.",
    "fields": [
      {
        "id": "experience",
        "type": "rating",
        "label": "How was your experience?",
        "description": "",
        "placeholder": "",
        "required": true,
        "options": [],
        "condition": null
      },
      {
        "id": "good",
        "type": "textarea",
        "label": "What worked well?",
        "description": "",
        "placeholder": "",
        "required": false,
        "options": [],
        "condition": null
      },
      {
        "id": "improve",
        "type": "textarea",
        "label": "What could we do better?",
        "description": "",
        "placeholder": "",
        "required": false,
        "options": [],
        "condition": null
      },
      {
        "id": "email",
        "type": "email",
        "label": "Email, if you’d like us to follow up",
        "description": "",
        "placeholder": "",
        "required": false,
        "options": [],
        "condition": null
      }
    ],
    "layout": "classic",
    "firstStepTitle": "Your details",
    "workflow": {
      "notify": false,
      "recipient": "",
      "confirmation": false
    }
  },
  "reviewedAt": "2026-10-22",
  "related": [
    "customer-satisfaction-survey-template",
    "nps-survey-template",
    "client-feedback-form-template"
  ]
}