When to use this template
Start with the questions below, then adapt them to your own process. Include language and application requirements so a new identity works across the places customers actually encounter it.
Turn an initial idea into a brief that a creative or delivery team can act on. Use this version when you need to define the positioning and identity system needed beyond a single logo.
Questions included
- Your nameShort answer · Required
- Email addressEmail · Required
Used to respond about this request.
- What makes the brand different?Long answer · Required
- Describe the primary audienceLong answer · Required
- Which brand assets are needed?Long answer · Optional
- What should change about the current identity?Long answer · Optional
- How should the brand sound?Long answer · Optional
Make it your own
- Replace the introduction with your own context for brand identity brief.
- Include language and application requirements so a new identity works across the places customers actually encounter it.
- Check required questions, remove information you do not need, then test the form on a phone.
- Publish a copy and share its link or embed it on your page.
Before you publish
A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts.
Common questions
What does this brand identity brief form collect?
It includes what makes the brand different, describe the primary audience, which brand assets are needed, what should change about the current identity. Every question can be edited before you publish.
What should I customize before sharing it?
Include language and application requirements so a new identity works across the places customers actually encounter it.
What happens after someone submits it?
A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service.