When to use this template
Start with the questions below, then adapt them to your own process. Ask where the mark must work at small sizes and in one color rather than asking a client to choose a finished style immediately.
Turn an initial idea into a brief that a creative or delivery team can act on. Use this version when you need to give a logo designer context about brand personality and practical logo usage.
Questions included
- Your nameShort answer · Required
- Email addressEmail · Required
Used to respond about this request.
- Exact name to appear in the logoShort answer · Required
- What should the identity communicate?Long answer · Required
- Where will the logo appear?Long answer · Optional
- Which visual directions should be avoided?Long answer · Optional
- Logo reference linkWebsite · Optional
Make it your own
- Replace the introduction with your own context for logo design brief.
- Ask where the mark must work at small sizes and in one color rather than asking a client to choose a finished style immediately.
- Check required questions, remove information you do not need, then test the form on a phone.
- Publish a copy and share its link or embed it on your page.
Before you publish
A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts.
Common questions
What does this logo design brief form collect?
It includes exact name to appear in the logo, what should the identity communicate, where will the logo appear, which visual directions should be avoided. Every question can be edited before you publish.
What should I customize before sharing it?
Ask where the mark must work at small sizes and in one color rather than asking a client to choose a finished style immediately.
What happens after someone submits it?
A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service.