When to use this template
Start with the questions below, then adapt them to your own process. Specify aspect ratios and caption needs for each distribution channel before the shoot is scheduled.
Turn an initial idea into a brief that a creative or delivery team can act on. Use this version when you need to scope a video around its audience, distribution, and production needs.
Questions included
- Your nameShort answer · Required
- Email addressEmail · Required
Used to respond about this request.
- What should viewers understand or do?Long answer · Required
- Video formatDropdown · Required
- Target lengthShort answer · Optional
- Where will the video be published?Long answer · Optional
- What footage or locations are available?Long answer · Optional
Make it your own
- Replace the introduction with your own context for video production brief.
- Specify aspect ratios and caption needs for each distribution channel before the shoot is scheduled.
- Check required questions, remove information you do not need, then test the form on a phone.
- Publish a copy and share its link or embed it on your page.
Before you publish
A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts.
Common questions
What does this video production brief form collect?
It includes what should viewers understand or do, video format, target length, where will the video be published. Every question can be edited before you publish.
What should I customize before sharing it?
Specify aspect ratios and caption needs for each distribution channel before the shoot is scheduled.
What happens after someone submits it?
A brief captures requirements. Confirm final scope, revisions, and ownership separately before work starts. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service.