When to use this template
Start with the questions below, then adapt them to your own process. Define an active-user segment and a consistent survey window before comparing answers across cohorts.
Recruit participants and gather evidence about real product usage. Use this version when you need to understand reliance on a product and alternatives among people who have used it.
Questions included
- Your nameShort answer · Optional
- Email addressEmail · Optional
Optional. Add an email only if you would like a reply.
- How would you feel if you could no longer use it?Dropdown · Required
- What is the main benefit you receive?Long answer · Required
- What would you use instead?Long answer · Optional
- Who would benefit most?Long answer · Optional
- What should improve?Long answer · Optional
Make it your own
- Replace the introduction with your own context for product market fit survey.
- Define an active-user segment and a consistent survey window before comparing answers across cohorts.
- Check required questions, remove information you do not need, then test the form on a phone.
- Publish a copy and share its link or embed it on your page.
Before you publish
Treat stated preferences as research inputs. Combine them with observed behavior before making product decisions.
Common questions
What does this product market fit survey collect?
It includes how would you feel if you could no longer use it, what is the main benefit you receive, what would you use instead, who would benefit most. Every question can be edited before you publish.
What should I customize before sharing it?
Define an active-user segment and a consistent survey window before comparing answers across cohorts.
What happens after someone submits it?
Treat stated preferences as research inputs. Combine them with observed behavior before making product decisions. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service.