When to use this template
Start with the questions below, then adapt them to your own process. Invite both strengths and gaps so product changes do not remove a behavior customers already depend on.
Ask focused questions that turn a customer experience into an actionable improvement. Use this version when you need to understand how a product fits a customer's task and where it falls short.
Questions included
- Your nameShort answer · Optional
- Email addressEmail · Optional
Optional. Add an email only if you would like a reply.
- Product or feature usedShort answer · Required
- What were you trying to accomplish?Long answer · Required
- How well did it help?Rating · Optional
- What was missing?Long answer · Optional
- What should we preserve?Long answer · Optional
Make it your own
- Replace the introduction with your own context for product feedback.
- Invite both strengths and gaps so product changes do not remove a behavior customers already depend on.
- Check required questions, remove information you do not need, then test the form on a phone.
- Publish a copy and share its link or embed it on your page.
Before you publish
Keep optional contact details separate from feedback and explain who will review responses.
Common questions
What does this product feedback form collect?
It includes product or feature used, what were you trying to accomplish, how well did it help, what was missing. Every question can be edited before you publish.
What should I customize before sharing it?
Invite both strengths and gaps so product changes do not remove a behavior customers already depend on.
What happens after someone submits it?
Keep optional contact details separate from feedback and explain who will review responses. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service.