When to use this template
Learn what worked for a customer and what the team should improve next. This template gives the respondent a focused set of questions and gives your team a consistent starting point for review.
Ask focused questions that turn a customer experience into an actionable improvement. Use this version when you need to learn what worked for a customer and what the team should improve next.
Questions included
- How was your experience?Rating · Required
- What worked well?Long answer · Optional
- What could we do better?Long answer · Optional
- Email, if you’d like us to follow upEmail · Optional
Make it your own
- Replace the introduction with your own context for customer feedback.
- Use one main experience question and a specific improvement prompt so the team can act on comments.
- Check required questions, remove information you do not need, then test the form on a phone.
- Publish a copy and share its link or embed it on your page.
Before you publish
Keep optional contact details separate from feedback and explain who will review responses.
Common questions
What does this customer feedback form collect?
It includes how was your experience, what worked well, what could we do better. Every question can be edited before you publish.
What should I customize before sharing it?
Use one main experience question and a specific improvement prompt so the team can act on comments.
What happens after someone submits it?
Keep optional contact details separate from feedback and explain who will review responses. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service.