When to use this template
Start with the questions below, then adapt them to your own process. Ask for the page URL and task before an overall opinion so the team can reproduce the problem.
Ask focused questions that turn a customer experience into an actionable improvement. Use this version when you need to collect page-specific friction and visitor goals for a website team.
Questions included
- Your nameShort answer · Optional
- Email addressEmail · Optional
Optional. Add an email only if you would like a reply.
- Which page were you using?Website · Optional
- What were you trying to do?Long answer · Required
- Did you complete the task?Dropdown · Optional
- What got in the way?Long answer · Optional
- Suggested improvementLong answer · Optional
Make it your own
- Replace the introduction with your own context for website feedback.
- Ask for the page URL and task before an overall opinion so the team can reproduce the problem.
- Check required questions, remove information you do not need, then test the form on a phone.
- Publish a copy and share its link or embed it on your page.
Before you publish
Keep optional contact details separate from feedback and explain who will review responses.
Common questions
What does this website feedback form collect?
It includes which page were you using, what were you trying to do, did you complete the task, what got in the way. Every question can be edited before you publish.
What should I customize before sharing it?
Ask for the page URL and task before an overall opinion so the team can reproduce the problem.
What happens after someone submits it?
Keep optional contact details separate from feedback and explain who will review responses. Published copies store responses in the form inbox. Optional owner email notifications require a connected email service.